BBVA Digital Banks has announced a strategic partnership with eDreams ODIGEO aimed at enhancing digital banking and travel services in Italy and Germany. This collaboration seeks to expand BBVA's offerings beyond traditional financial services by incorporating travel-related benefits, addressing a significant interest area for its customers.
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The partnership will allow BBVA to enrich its value proposition, while eDreams will gain access to a new segment of digital banking customers. Both companies intend to leverage their respective strengths to create innovative offerings.
The first market to implement a joint promotional campaign will be Germany, launching on 28 September 2026. This campaign will provide one year of Opodo Prime Plus free of charge (valued at €119.99) for new customers joining BBVA Germany. Additionally, BBVA Germany customers will benefit from making card payments in foreign currencies without incurring foreign exchange fees, catering to those traveling abroad.
Murat Kalkan, Global Head of BBVA Digital Banks, stated that the agreement marks the beginning of a long-term strategic collaboration aimed at enhancing value propositions. He emphasized the relevance of travel as a major area of spending and interest for customers, and expressed intentions to create a more integrated experience between financial services and travel.
Frédéric Esclapez, Chief Marketing Officer at eDreams ODIGEO, expressed pride in the partnership with BBVA, highlighting the combined expertise of both companies to explore new opportunities at the intersection of travel and financial services. He noted that the partnership underscores their commitment to engaging consumers and strengthening their leadership in the travel sector.